![]() It was cheap, at less than a buck for a six-pack, so people bought it. If you associate Red White & Blue with the '70s and early '80s, there's a reason for that - in the tough financial times, some, ahem, "moderately priced" beers gained market share on the more prestigious competition. Production was suspended during that regrettable era, but RWB returned in time for World War II and was a moderately popular national seller for decades. Red White & Blue was a very old beer brand, dating from the pre-Prohibition days. ![]() These are some of our favorite beers that don’t exist anymore, what are yours? Falstaff, Anheuser-Busch's Rival Some of the best beer that was ever produced was sold in the ‘60s and ‘70s, but without marketing money a lot of the greatest brands went out of business. That was a time when major beer corporations had yet to take a stranglehold of the market, meaning that you could still buy a six pack of a tasty, regional brew. In the grooviest era of the 1960s and ‘70s there was nothing better than hanging out in your backyard on a hot summer’s day, listening to some tunes and cracking open a cold one with the boys. Thanks to nostalgia for defunct beers, there's also the phenomenon of "zombie" beers - brands that have been preserved or revived because they mean something to some people, but that might not be the same recipe or brewery from back in the day. What used to be a local industry, with certain brands dominating a state or few, turned into a national industry, and many ubiquitous beers - your Ballantines, Rheingolds and Falstaffs - went out of business or were swallowed up. Defunct beer brands are plentiful, thanks to quirks of distribution systems and mergers. It is a sad lesson: the things we love will come and go, even beer. ![]()
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